Co-relation vs Causation

Introduction:

SEO is the heart and soul of online marketing. It would be practically impossible to do online marketing without effective use of SEO techniques. SEO is a science as well as an art. It is science because it works on a particular logic. At the same time, it is an art because there is a need for effectively maintaining the rankings with some smart homework.

Reasons for success:

You should analyze the top ranking sites on the search engine and try to find out the reasons for their success. You may find a relationship between their success and social media. These are usually the common features of the top ranking sites. You may find a high amount of Face Book shares. You may also find an extensive catalogue of inbound backlinks. However, you should not conclude that this is the reason for their success. You should try to understand the relationship between co-relation and causation.

Co-relation vs Causation:

There may be hundreds of reasons for the success of any website. The most prominent among those include a good collection of backlinks, engaging content, optimized title tags, and ethical marketing techniques. Hence, it would be difficult to conclude which of the above factors carry the highest impact.

Thus, the distinction between co-relation and causation gains importance.

It is natural for you to assume that your efforts to improve SEO are paying dividends when you see an upward surge in your rankings. At the same time, you start to blame the penalties levied by the search engines when your ranking starts to plummet downwards.

You should understand that there are various other factors affecting website rankings, some of which may be out of our control. Search engines subject their processes to continuous reviews and changes. They formulate new ways of evaluating websites by introducing new standards frequently. This entails that what worked for you the previous year might not produce the same results this time around.

The search engines constantly update the status of the back links. They may devalue some of the links especially if they qualify as spam links. This can make your ranking come down. Competitor activity also has a bearing on how your pages rank on the website. In case your rival websites employ black-hat techniques, the search engines can penalize them thereby indirectly improving your ranking.

Thus, you can see that the SEO rankings consider the correlation factor as more relevant. It would be impossible for anyone to predict the reasons for success or failure of any SEO tactic. It depends upon the circumstances.

However, you can take the following remedial measures to ensure that your ranking does not go down because of social media factors.

Build up a social reputation:

By now, you know that search engines do not give the same importance to all the back links in a similar fashion. At the same time, they do not view all social accounts in the same manner. Anyone can open a social media account and start posting malicious back links to bring down your SEO ranking. This makes it imperative for you to build up a social reputation. You should participate on relevant social platforms in a real manner.

Build up your social shares:

Similarly, participating on social sharing sites is also essential. In case you do not have Twitter account or a Face Book fan page, you should go ahead and create one. You can share valuable content through these channels. This can help you to build up your network and spread your content. You can get some quality social shares thus paving the way for an improvement in the SEO rankings.

Conclusion:

You should take adequate steps to improve your ranking. At the same time, you should not confuse correlation with causation and start generalizing the issue. You should analyze your performance and formulate your own strategy to succeed.

Domus de Maria – Representing A great Historical Importance

Domus de Maria, also known as “Comune di Domus de Maria” is a beautiful place located in the deep southwest of Cagliari in Sardinia. The territory has lots of breathtaking and eye pleasing natural wonders, ranging from the renowned and splendid beaches of the helmet of Chia to the mountains full of luxuriant woods. It is famous for its long beaches with baronial dunes, where age-old juniper plants grow undisturbed, and you may get a chance to see deers and boars in granite peaks and luxuriant woods.

History Of The Place

Domus de Maria was founded in the year 1700 when the peoples living in regions around it came here and start living. It had the famous and original nucleus farm that was founded by “The Scolopi Fathers”. The history of this city  is much older than the city itself. This territory was inhabited since the Nuragico period because of its geographical position or its natural charm. The famous nurghe Baccu Idda and the mysterious betili of Punta Su Sensu are the evidence of the Nuragic population that had inhabited the area, and these are the places you should visit when you are there, they say a lot about the history of Domus de Maria.

The place located across the street that connects Karalis and Nora had a great importance in the Roman history. The final abandonment of ancient Bithia took place gradually between the end of the fourth century BC and the beginning of the fifth century AD. 

Places To Visit in Domus de Maria

When you go to Domus de Maria you get an excellent opportunity to come face to face with the ancient history, culture and tradition of this island. Although the island is full of rare beauty filled with its endemic essences of enchanting colors and strong perfumes. But here are the few places you must visit in Domus de Maria:

·         Bithia: It has the the rare natural beauty that doesn’t go unnoticed. Bithia is an ancient city of the Phoenician Punic system in the village of Chia. There are lots of ancient artifact you will enjoy visiting those, there are remains of walls and houses, most of what Bithia has to offer is still hidden under the ground. The sandstone statue of the god Bes in bovine form, located where once stood the necropolis and a temple, now in the Archaeological Museum of Cagliari.

·         House Museum: Visit to the House Museum in Piazza Vittorio Emanuele is recommended if you want to explore the lifestyle and activities of everyday life of people who lives in Bithia. You will get to see various archaeological findings from the Phoenician era, Punic and Roman territory. You will get a chance to visit the reconstruction of a Phoenician-Punic tomb with grave goods. 

·         Tower of Chia: It is an incredibly fascinating vantage point, born to desire the Viceroy De Moncada in 1578. It was built for the purpose of defending the mouth of the Rio di Chia, an excellent point of water supply for pirates. Also known as Torre de saints forty de Quia, it used to be always armed, men were equipped with guns at this tower.

·         The Lighthouse of Cape Teulada: This place is Particularly romantic and provide great scenic drive.

One of the most important festival here is Fig Festival which you would not like to miss, it is celebrated in May and another is the feast of “S’Arroseri” in honor of a patron Saint of the village, Madonna Del Rosario, and it is celebrate on the 1^st Sunday of October.

Situated on a magnificent vantage point, Domus de Maria is reached by a paved path that reproduces the old Roman roads, where you can enjoy a wonderful view of great beauty, it is visible from much of the coast, and is very impressive at night.

 Hotel to stay in Domus de Maria ( Chia Laguna ) Hotel Parco Torre Chia  offers to the Sardinia visitor the complete luxury peoples expect at a great value in Sardegna.